With the shift to online learning and COVID restrictions on mobility, international schools are left asking what is their unique selling point? Stefan Tueger sits down with Edgardo Manzitti to discuss how marketing strategies and service offerings need to evolve to meet changing expectations and continue to demonstrate the value of a schooling experience in an international school.

Speakers – Edgardo Manzitti, Secretary General, International Schools Associations; Stefan Tueger, Director of Marketing, Shrewsbury International School Hong Kong


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