University student prospects are digital natives, their journey into higher education is littered with digital touchpoints. However, it is not just about having a social media presence or online presence. “74% of prospective students actually want to interact with current students as much as possible” shares Sean O’Dea from Unibuddy. Providing opportunities to interact with current students is going to have a significant impact on their decisions in the long term. So how are universities using the student voice in their marketing?

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