Boost enrolments by harnessing the voice of your current students

University student prospects are digital natives, their journey into higher education is littered with digital touchpoints. However, it is not just about having a social media presence or online presence. “74% of prospective students actually want to interact with current students as much as possible” shares Sean O’Dea from Unibuddy. Providing opportunities to interact with current students is going to have a significant impact on their decisions in the long term. So how are universities using the student voice in their marketing?